London College of Fashion have been nurturing creative talent for over a century. They offer courses in all things fashion, from business to design and fashion curation.
With over 60 undergraduate and postgraduate degrees they came to me with a group of Postgraduate courses which struggled for applications and open day visits.
I worked with them to identify the best creatives to use and researched an interest-based audience for each subject area for an increased reach a fresh audience.
A fully booked open day means that the Course Leaders had a room full of potential students to convert.
As a result of the campaign we were able to reach people who may not have heard about the course before and invite them to the Open Day.
Each course enjoyed an uplift in traffic. One course had a +1208% increase in visitors (from the same period last year) with 86% of that traffic coming directly from the adverts.
In 3 weeks we achieved:
- 6 campaigns resulting in 6 fully booked open days
- 43,310 course page views
- 1,235,201 Reach
- CTR: 1.70%
- CPC: £0.11
“Sarita delivered a highly successful campaign for us on Facebook and Instagram using video and static imagery which resulted in a fully booked open day for hard to recruit courses. She kept us up to date on the campaign and made insightful changes to the adverts and audiences to make the most out of our budget and optimise as we went along. From deciding which objective to use, making sure the pixel was correct and constructing defined audiences to choosing the right advert type and advising on creative, Sarita was knowledgeable and helpful throughout the whole process.”
Naomi Richmond-Swift
(Director of Internal and External Relations, London College of Fashion at UAL)
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